Creative Strategist

About Us

Ancient + Brave is a female founded, mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends. Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health.

Ancient + Brave has been recognised in The Sunday Times 100 fastest-growing private companies for three consecutive years - most recently placing 7th - and ranked 4th in the Oresa Retail Growth Index in 2025. It's a reflection of the quality of what we build, the community we serve, and the discipline with which we operate.

We care deeply about the impact we have - on our customers, our community and the world around us. As well as a B Corp, we are a member of 1% for the Planet, contributing 1%+ of all revenue to environmental and social causes - putting people and the planet at the heart of all we do.

As an equal-opportunity employer we are committed to an inclusive and diverse workplace culture, where we are brave, connected and intentional - and lead with integrity in all we do. Please find out more by reading our JEDI statement which can be found here.

This is an initial fixed-term opportunity (FTC) of 2-3 months, ideally starting within the next few weeks. We welcome applications from candidates seeking full-time, part-time, or flexible arrangements.

We operate from beautiful head offices overlooking the river Ouse in Lewes, East Sussex.

The Role

We are looking for a Creative Strategist to join Ancient + Brave and help build our performance marketing engine in-house.

This role sits at the intersection of insight and ideas - translating data, audience understanding and product truths into compelling creative strategies and briefs that drive results. Working closely with the Performance Marketing and Brand teams, you will be responsible for shaping the creative direction of our paid social activity, from identifying angles and building frameworks to writing high-impact copy across all formats.

The ideal candidate is both analytically curious and creatively ambitious - someone who can read the numbers, identify the opportunity and turn it into a concept worth making.

What You'll Be Doing

Insight-Led Creative Strategy

• Translate performance data, audience insights and testing learnings into clear creative strategies and opportunities
• Identify the most compelling angles, messages and territories for paid social campaigns across Meta, TikTok and emerging platforms
• Build and maintain a creative testing framework that enables rapid iteration and learning
• Stay ahead of platform trends, cultural moments and competitor creative to bring fresh thinking to the team

Creative Briefing & Concepting

• Own the briefing process for all performance creative, writing clear, inspiring briefs that translate strategy into action
• Develop multiple creative routes quickly, balancing brand storytelling with direct response needs
• Ideate concepts for paid social across formats including UGC, statics, motion and product-focused content
• Work closely with designers, editors and external creators to bring ideas to life

Copywriting & Messaging

• Write performance-driven copy for ads, hooks, headlines, body text and CTAs
• Develop messaging frameworks that can be tested and iterated across audiences and formats
• Ensure all copy is aligned with Ancient + Brave's tone of voice while optimised for conversion

Creative Pipeline & Collaboration

• Support the development of a scalable creative production pipeline
• Work across Performance, Brand and Creative teams to ensure alignment and efficiency
• Comfortable using AI tools to support ideation and creative at scale

Who You Are

To be successful in this role, you will need the following skills / knowledge / experience:

• Proven experience in a creative strategy, performance creative or content strategy role - ideally within a D2C brand (wellness, beauty, lifestyle or FMCG a plus)
• Strong understanding of what drives creative performance on Meta and TikTok
• Demonstrable copywriting ability across short-form, high-impact formats
• Ability to think strategically and execute creatively - comfortable operating at both levels
• Experience building or managing a creative testing process
• Confident working cross-functionally in a fast-paced environment
• Strong creative judgement paired with commercial thinking
• Insight-driven, creative and intellectually curious
• Proactive and comfortable working autonomously
• Calm under pressure with the ability to manage multiple workstreams
• Collaborative and generous with ideas
• Excited by purpose-led brands and wellness storytelling
• Detail-oriented but able to see the big picture
• Available at short notice and open to a part-time or flexible working arrangements

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. For us that is a series of shared beliefs:

WE BELIEVE IN BRAVERY — We are: Courageous, Bold, Experimental

WE BELIEVE IN INTEGRITY — We are: Honest, Accountable, Ethical

WE BELIEVE IN CONNECTION — We are: Collaborative, Inclusive, Open

WE BELIEVE IN INTENTION — We are: Purposeful, Proactive, Focused

Please Note:

+ This is an office-based role at our stunning Lewes offices. Please apply only if you’re within a reasonable commute.

+ We’re not seeking recruitment support for this role at this time.

Why Join Us

Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back 1%+ of all sales towards helping environmental partners, so we can work together towards a better future for our planet.

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

• We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks.
• Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).

• We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually.
• Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).
• Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most.
• Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.
• Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries, electric vehicle and mobile/tech purchase.
• In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.
• We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.

An important note on our ways of working…

As a fast-paced scale-up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our new HQ (a beautiful riverside office situated in Lewes, East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time.

We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.