Job Description
As an Airline Marketing Manager, you'll craft dynamic marketing strategies, launch high-impact campaigns, and build brand love across key markets. From digital storytelling to strategic partnerships and sponsorships, you'll play a key role in driving demand and market growth.
Reporting to the Head of Marketing, you’ll take charge of marketing initiatives, distribution strategies, and market development for AirAsia. If you’re a creative thinker with a passion for travel and a knack for turning insights into action, this is your chance to take flight!
What You’ll Champion:
- Campaign Boss – Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.
- Performance Tracker – Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.
- Event Planner Extraordinaire – Organize and execute marketing events, activations, and sponsorships to enhance brand engagement and customer experience.
- Team Player – Work closely with creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.
- Creative Thinker – Maximize promotional opportunities through innovative channels while keeping costs efficient and engagement high.
- Brand Champion – Spread the AirAsia love and establish it as a leading name in travel and e-commerce.
- Content Strategist – Help craft compelling campaign content across social media, promotions, EDMs, and more.
- Media Connector – Build and maintain strong relationships with media vendors and publishers for impactful collaborations.
- Data-Driven Marketer – Keep a pulse on campaign performance and continuously optimize for better results.
- All-Rounder – Support the marketing team with any ad-hoc tasks to keep things running smoothly.
Who You Are:
- Data Geek Meets Storyteller – You love analyzing numbers just as much as crafting compelling campaigns.
- Marketing Whiz – Proven experience in running killer marketing, advertising, and social media campaigns with an eagle eye for detail.
- Multitasking Ninja – Juggling multiple projects (both strategic and tactical) in a fast-paced environment is second nature to you.
- Agility Champ – You embrace change and adapt quickly, always ready to switch gears when needed.
- Top-Notch Communicator – Whether it’s pitching ideas to senior management or collaborating with external partners, you know how to get your message across with impact.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.